Design Coffee: Move! Future of mobility

In recent years, the deployment of the design discipline has gained momentum. More and more successful companies are integrating design fully into their innovation and development processes. There was a time when designers were mainly regarded as ‘stylists’ who were allowed to make something ‘beautiful’ only in the last stage. Nowadays, however, they are involved on a strategic level at an early stage and they are an integral part of development teams.

During three Design Coffees, from Tuesday 25 October till Thursday 27 October, keynote speakers from home and abroad reveal how they explore the market, investigate trends and develop innovations.

Move! D Day Future of mobility and space
Wednesday, October 26

Athanassios Tubidis, designer Peugeot (F) BB1 green concept car
Adam Tasi, SmartNose (HU, NL) about the smell of safety
Sjoerd Smit, Van Moof Bikes (NL) conquerring the world with a designed message.

With short pitches from the Dutch Design Week stage:

Chris Collet, BMW Mini
Marcel Clerx, Urban Wheelz
Bernard van der Poel, Phoenix 3D Metaal
Maurice Paulssen, MB Fietsparkeren

Ad van Berlo, founder of Van Berlo Design&Strategy is moderator.

Click here for the programme of the other two Design Coffees.